Reach out to the hottest area

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Surging area: extend your tentacles there

just like the Shenzhen printing market at the time of reform and opening up, now the inland is also full of business opportunities. Boss Wang, 34, is the boss of a private enterprise in Shenzhen. He just rented a piece of land in Fuyang City, Anhui Province, and decided to expand the local market

in fact, since 2004, boutique packaging business has been flowing to developed regions. The printing industry competition in the three regions of the Pearl River, the Yangtze River Delta and the Bohai rim has become unprecedented fierce, and the average output value profit margin has rapidly dropped to about 9%. In sharp contrast to the coastal areas with developed printing, inland provinces and cities lack professional packaging and printing enterprises, and relief printing, gravure printing, flexographic printing, etc. are rare. Inland printing prices remain high, with a profit margin of up to 30%. Printing companies, who have always had a keen sense of smell, have long felt that the northward movement of the printing industry is the general trend. 70% of the printing and packaging enterprises in the coastal areas are ready to transfer to the surrounding provinces, and the trend of Hong Kong printing enterprises to cross the Pearl River Delta and directly land in inland provinces is increasingly obvious

the development research center of the State Council recently issued a report that during the Eleventh Five Year Plan period, the mainland was divided into four plates, namely, the East, the middle, the West and the northeast, and the four plates were divided into eight comprehensive economic zones. The industrial structure was clearer, and the eight comprehensive economic zones also extended the tentacles of the printing industry. These markets were initially ignored, It has also become the preferred place for printing enterprises in coastal areas with saturated printing market to go out, extending their commercial tentacles to inland areas

in order to develop better, printing enterprises must use a higher vision to find the best way to develop the regional printing industry and their own development


specific ideas of the eight comprehensive economic zones

1 Northeast Comprehensive Economic Zone Liaoning, Jilin, Heilongjiang; Northern coastal Comprehensive Economic Zone Beijing, Tianjin, Hebei, Shandong: Eastern coastal Comprehensive Economic Zone Shanghai, Jiangsu, Zhejiang; Fujian, Guangdong and Hainan in the southern coastal economic zone; Comprehensive economic zones in the middle reaches of the Yellow River: Shaanxi, Shanxi, Henan and Inner Mongolia; Hubei, Hunan, Jiangxi and Anhui comprehensive economic zones in the middle reaches of the Yangtze River; Southwest comprehensive economic zone Yunnan, Guizhou, Sichuan, Chongqing, Guangxi; Northwest comprehensive economic zone Gansu, Qinghai, Ningxia, Tibet and Xinjiang: important energy strategic replacement bases

regional economic characteristics of Liaoning, Jilin and Heilongjiang in the Northeast comprehensive economic zone: heavy equipment and equipment manufacturing through various high-precision sensor and controller industry bases; Maintain the status of energy and raw material manufacturing base; A national specialized production base of agricultural products

characteristics of regional printing demand: the three northeastern provinces will change from a large agricultural province to a strong agricultural province, and with the transfer of agriculture to animal husbandry, the three northeastern provinces will become green agricultural and animal husbandry production bases. The development of high-quality agriculture and animal husbandry will create a larger development space for the packaging and printing industry; Medicine, food, clothing, chemicals, household appliances, etc., also need the supporting development of the printing industry; The development of Commerce, tourism and service industry will also bring new opportunities for the development of printing industry

regional printing advantages: Northeast China is located in the central hinterland of Northeast Asia, adjacent to Russia, Mongolia, South Korea, North Korea, the Bohai Sea Economic Belt in the south, and connected with Beijing, Tianjin, and Tang Dynasty. It can make full use of the regional advantages of local printing to radiate around, develop business, and strengthen enterprises; It can attract internal and external capital to expand the industry; And can stand by to carry out printing business in neighboring countries

doing business with northeast people: Northeast printers have the ability and momentum to take advantage of the momentum, and northeast printers have a spirit of unity, unity of mind, not willing to lose and compete for the upper reaches, and a down-to-earth work style

Enterprise Case:

he has a hard bone spirit

in the packaging and printing industry in Liaoning and Shenyang, Shenyang Jiacheng Printing Co., Ltd. enjoys a high reputation among users for its exquisite printing technology and Enterprise Honesty and trustworthiness. Shenyang Jiacheng Printing Co., Ltd. was founded in 1992. Liu Xingli, chairman of the company, has been involved in the packaging industry for more than 20 years. Since the company was founded 13 years ago, it has always adhered to the business philosophy of realizing the perfect combination of creativity and printing, and manufacturing high-quality products for users wholeheartedly, which has made them withstand the test of great storms in the fierce market competition. Now it has developed into a large professional printing and packaging enterprise with a complete set of services from design to plate making, from printing to post press process, and its products cover packaging, advertising and business printing series. Liu Xingli, chairman of the company, said that the law of competition is ruthless, and the unfit will be eliminated. Since 1993, orders from major international companies have trained Jiacheng people to dare to bite hard

in the communication with multinational companies, Shenyang Jiacheng Printing Co., Ltd. also learned many advanced management concepts from international modern enterprises, and improved the level of service for international large companies

the product quality and reputation make the market of Shenyang Jiacheng constantly expand, followed by the increase of users in some star hotels such as Lido and Sheraton in Shenyang, as well as the design and processing tasks of food packaging of well-known brands such as holly. In the long-term cooperation, Shenyang Jiacheng company has made many long-term customers and friends. Their evaluation of Shenyang Jiacheng company is: Jiacheng people have a spirit, which is quality The spirit of speed and service is the spirit of unity, realism, never flinching back, and courage to rise. This spirit supports Shenyang Jiacheng company to always be in a dominant position in the market competition

Shaanxi, Shanxi, Henan and Inner Mongolia in the comprehensive economic zone in the middle reaches of the Yellow River

regional economic characteristics: the largest coal mining and deep processing base, natural gas and hydropower development base, iron and steel industry base, non-ferrous metal industry base and dairy industry base. The comprehensive economic zone in the middle reaches of the Yellow River is a unique multi-ethnic regional culture formed by the integration of the culture of the Central Plains and the excellent culture of many countries in the world

printing demand characteristics and advantages:

Shaanxi Province: in 2005, various printing and packaging industrial parks and bases in Shaanxi Province have sprung up across the country. Shaanxi is a big cultural province, and Xi'an is also a historical ancient city. Science and technology, education and cultural industries are developed, especially an important gathering place of national higher education. Shaanxi apple is world-famous, but the packaging of Shaanxi apple can only be customized in the South; There are also many high-end printed materials of cultural publishing units that can only be customized in other places. It can no longer meet the needs of Shaanxi's economic development

Shanxi Province: in recent years, the printing of some key books and trademarks in Shanxi Province has reached a new level. The industrial structure adjustment of Shanxi in the past two years has promoted the rapid growth of Shanxi's economy, and at the same time, it has also increased Shanxi's demand for printing and packaging varieties, quality and quantity

Henan Province: in 2006, 1. With the help of the national strategy to promote the rise of the central region, Henan Province has more development opportunities. Vietnam Aluminum Group has successfully completed the task of aluminum research and development of large passenger aircraft. Henan is also the political, economic and cultural center of the central region, with a long history and culture. Henan Province has superior location conditions and convenient transportation. It is a comprehensive transportation hub with roads, railways, aviation and communications in China, and the location advantages of industrial development are unparalleled

Inner Mongolia: [[Inner Mongolia]] in the rapid economic development, the overall proportion of former well-known brands is higher than that of the whole country. For example, Mengniu, Yili, Erdos, Xiaofeiyang, grassland Xingfa, hetaowang and other famous grassland brands have not only expanded the influence of Inner Mongolia at home and abroad, but also effectively promoted the rapid and good economic development of the whole region. It has laid a solid foundation for the printing and packaging industry to maintain rapid investment growth in the coming period

now Inner Mongolia Autonomous Region has gradually formed a publication dairy packaging industry led by Hohhot and Baotou, a pharmaceutical box processing enterprise represented by Chifeng City, and a wine box packaging industry represented by Bayannur City

do business with them: as one of the central areas of the origin of Chinese civilization, the historical background is undoubtedly comparable. People are kind-hearted, honest, United and down-to-earth, but they are not creative, and their self-awareness is not very strong by comparison

Enterprise Case:

Wenzhou printing king chenyinwu set his sights on Shaanxi

after graduating from the agricultural family chenyinwu technical secondary school, Chen yinwu entered the printing factory and began his own way of doing business. Seeing many young people leaving Wenzhou one after another, Chen yinwu also had the idea of going out. On the second day of the lunar new year in 1984, with 1000 yuan in his pocket, he went away for the first time in his life. His task at that time was to win back some business for the printing factory. In this way, Chen yinwu, with the unique keen sense of smell of Wenzhou people, realized that the Northwest market was promising. He decided to set the market in the northwest region and focus on Shaanxi

recalling the first business in that year, Chen yinwu was smiling. It was 1984. The first contract was only 5000 yuan, but I was very excited. The materials that can be tested by the data tension machine include: rubber, plastic, wire and cable, optical fiber and optical cable, safety belt, and safety belt Fen. After deducting the expenses at that time, I also made a net profit of more than 200 yuan! He took the first step. In 1994, Chen began to invest and set up enterprises in Shaanxi. The plastic packaging and printing factory that was originally invested and built has now become the largest plastic packaging and printing enterprise in Northwest China, including the packaging of well-known products such as diaobai, Yinqiao, Heshi, Golden Pigeon and so on, which have become his long-term orders

recognize the direction and be bold. Chen yinwu turned his attention to the high-end offset printing market in the northwest. Sun printing company, a joint venture between him and two friends, has invested more than 10million yuan to introduce internationally advanced imported equipment

Chen yinwu said that the characteristic of doing things is not to touch unfamiliar things. Although printing is a traditional industry, the printing market in Shaanxi and Northwest China has great potential

regional economic characteristics of Yunnan, Guizhou, Sichuan, Chongqing and Guangxi in the southwest comprehensive economic zone: Chongqing centered heavy chemical industry and Chengdu centered light textile industry; A production base of tourism products for tourism business led by tourism development

characteristics of regional printing demand:

due to the relatively backward productivity and economy in the west, the development of the printing industry is also relatively slow. Some major printing businesses, such as wine labels, cigarette labels and outer packaging boxes, need to be printed in the eastern region, because the current printing equipment and technology cannot be completed independently. Therefore, the potential printing market is huge

1. Famous wines in Western China account for three quarters of the country, such as Maotai liquor, Wuliangye, wuliangchun, Luzhou Daqu, Luzhou Laojiao, Quanxing Daqu, yellow rice wine, Langjiu, Xifeng Liquor, etc. in Sichuan, Guizhou, Shaanxi and other provinces, as well as famous cigarettes in Yunnan, such as Hongtashan, Ashima, Yunyan, Yuxi, Honghe, etc., YANGSEN pharmaceutical, Xi'an pharmaceutical, Xianyang step pharmaceutical, etc., and fruits in Xinjiang, such as cantaloupe and raisins, Traditional famous brand products such as medlar and Nostoc flagelliforme in Xinjiang, color TV sets and household appliances in Xi'an and Chengdu all need exquisite packaging and printing. Only by constantly improving the grade and level of packaging and printing can we meet the needs of market development. In addition, it is also necessary to continuously expand the scale and improve the level of services for the rapidly developing books, newspapers and periodicals

2. In addition to continuing in the western region

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