Steel industry: in order to get rid of the difficulties, steel enterprises try to sell on the water
in order to get rid of the difficulties of overcapacity and price collapse, that is, through the three-stage cooling of hot water, warm water and cold water, domestic steel enterprises begin to test the new sales model. On the basis of the increased sales of steel enterprises last year, Tangshan Branch of Hebei Iron and Steel Co., Ltd. (hereinafter referred to as Tangshan Iron and steel) is about to launch capacity pre-sale with the help of a third-party online platform. Industry experts pointed out that this will help steel enterprises expand their customer base and more accurately grasp the market demand. It can be seen that the screws must be tightened everywhere when connecting. Steel enterprises have taken another big step from traditional sales to sales
since November 2011, Tangshan Iron and Steel Co., Ltd. has carried out auction sales through Lange Iron and steel spot trading center, creating a new mode of sales. But before that, it had been selling finished steel products. This time, Tangshan Iron and Steel Co., Ltd. tried to put some planned production capacity resources for the next month on auction for the first time
an unnamed person in charge of a steel enterprise said that for a long time, the sales methods of steel enterprises mainly include traders' sales Markus Geier, sales director of diefenbach, added: "the new fiberforge system is the world's fastest strip stacking system, which provides direct supply to downstream enterprises and transactions through its sales companies. However, its customer resources are still relatively limited. At a time when market supply exceeds demand and business operations are difficult, using third-party sales can greatly expand the customer base of steel enterprises.
"Steel enterprises' overweight sales are mainly due to the recent market operating environment, so steel enterprises' procurement is mainly a wait-and-see change," said Wang Guoqing, an analyst at Lange steel, "In the past, in the sales of steel enterprises, annual, quarterly and other agreement contracts accounted for more than 80% of the output of the enterprise, but with the continuous downturn of the steel market, the number of agreements became less and less, and steel traders and steel mills began to favor a more flexible sales model.
at the same time, Wang Guoqing also pointed out that the advantage of capacity pre-sale is that it can achieve production based on sales. Because the steel is sold in advance next month, steel enterprises can choose from traders and The bidding status of end users can accurately understand the market demand. Avoid the situation that the production is too large and increases inventory pressure or is forced to sell at a low price
data show that in 2012, domestic large and medium-sized iron and steel enterprises achieved a profit of 1.581 billion yuan, a year-on-year decrease of 98.22%. Under the circumstances of sluggish market and rising prices of raw materials such as iron ore, the sales profit margin of large and medium-sized steel enterprises last year was only 0.04%. According to the national development and Reform Commission, the production costs of steel enterprises will continue to rise this year, making it difficult to reduce costs and increase efficiency
when it is increasingly difficult to reduce expenditure, it is particularly important for steel enterprises to increase sales. Industry insiders generally believe that in the future, steel enterprises will gradually increase the proportion of sales. In fact, many steel enterprises such as Baosteel, Anshan Iron and Steel Co., Ltd., Shougang Steel Co., Ltd. and Taiyuan Iron and Steel Co., Ltd. have carried out upper sales business because they are optimistic about the new sales model of selling steel. But on the other hand, it is still technically difficult to realize the payment, contract generation and delivery in steel sales, and it will take a long time for steel enterprises to touch on a large scale