The hottest Unicom software store quietly restarte

2022-08-14
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Unicom's software store quietly restarted. The three operators are not ashamed to follow Apple's imitation of the Appstore, but it is difficult to become "Tencent's second"

is "overbearing" and still refuses non mobile users at present

Xiang Ligang, CEO of flying elephant, doesn't agree with the development mode of domestic application Mall: "this is completely replication. I can't see the difference between the three companies, and I don't know where the innovation is." Wang Yuquan, a telecom marketing and strategy consulting expert, also said that the three application malls are copying the data warehouse operation mode of "Appstore", which "is like a warehouse, putting software in it for users to choose."

replication is not a bad thing, which has been proved by many industries. Some highly skilled "imitators" can even pull the "genuine" off their horses. "There is nothing wrong with operators choosing 'copy'. The key lies in how to copy and whether they can have both spirit and form." An insider of the operator, who declined to be named, joked that if Ken could win his "old face", he could ask Tencent for advice on this. Tencent's replication ability is invincible

but obviously, the current replication progress and effect are somewhat unsatisfactory

Apple launched iPhone in 2007 and established "Appstore" a year later. Today, the two-year-old "Appstore" has developed nearly 100million terminals worldwide, including iPhone, ipodt ouch and iPad. According to the current number of applications and downloads, the "mobile m m" and "Appstore" that are the first of the three operators to realize the "software store" model and grow the best are not in the same heavyweight

according to the data of AI media market consulting and statistics workpiece, which can be easily placed on the workbench, the total number of applications of "mobile m m" has been on the shelves so far is about 24000, with 4.2 million registered users. According to official mobile data, as of the end of June, "mobile m" had 6.3 million registered users and a total of 30.35 million downloads

mobile insiders have revealed that the operation goal of "mobile m" in 2010 is to use by 1million developers, 10million users and 100million downloads. It is not allowed to tighten the anchor nuts and start the experimental machine. A very rational goal, but it is still a long way from completion

fortune tools or entrepreneurial platform

"domestic application malls lack fixed terminal support like apple. At present, its function as a data warehouse is obviously insufficient." Wang Yuquan believes that the current situation is determined by the mode of operator led app store. "Compared with terminal operators, operators have disadvantages in grasping user needs." In his view, it is difficult for operators to succeed in trying to build an industrial chain through the application mall

Lu Bowang, the founder of Beijing Zhengwang Consulting Co., Ltd., expressed the same view: "the operation mode of operators who control both channels and content is similar to monopoly, and such a market cannot be dynamic." He believes that when operators occupy a monopoly position, their pursuit of maximizing profits is bound to be detrimental to users

faced with such comments, operators can't help shouting "wronged" twice. In fact, they have never said that the software store is their own "wealth making tool" for a long time. Take app Bento China Mobile as an example. In daily publicity, the desire to build mobile m m into a network entrepreneurship platform seems to be far more positive than making money. From this point of view, operators have copied some things beyond the attributes of the "a ppstore" software library

according to Apple's financial report, the profits generated by a ppstore account for only a small part of Apple's total profits. Because of the existence of a ppstore, everyone who wants to buy iPhone can get massive software support. It is also because of the continuous development of the app store that iPhone has become the most important business of apple. These promoting effects cannot be expressed through data, but they are real

according to this model, China Mobile's seemingly "domineering" software store model (only allowing mobile customers to access) is more reliable. Compared with apple, China Mobile's mobile m m just replaced iPhone terminals with mobile number users. Jump out of the software profit itself and attract more users through the software store

data from m trend infinite trend shows that as of early July 2010, the number of APP downloads and users in China Mobile m obilemarket increased by about 40% on a monthly basis Among them, the number of application submissions and developers increased by about 20% on a monthly basis

it still takes time for operators to give full play to their advantages

it seems that domestic operators have not figured out what to do, so they rushed to the application mall project. Nevertheless, in terms of the number of software, mobile m has ranked third in the world, second only to Apple's a ppstore and Google's a ndroidm arket, surpassing the mall built by a number of traditional manufacturers

a China Mobile insider admitted that the current performance of some data of mobile m m is indeed not ideal, but some have exceeded the established indicators. "The development of application mall itself is a process of crossing the river by feeling the stones. The key is how much resources operators are willing to invest. In the process of development, if there is a conflict between brand benefits and the immediate interests of enterprises, how to adjust, whether to be good-looking or to form a solid model."

there is no doubt that it took three tests before deciding to officially launch. China Unicom has expectations for "Wal Mart". Similarly, China Mobile, which constantly stimulates developers through rewards and constantly adjusts the layout of the station, also has high hopes for mobile M

a telecom industry analyst from CCID Consulting said that at the beginning, there was only mobile m M. for her, the location of a ppstore was too high and there was no comparability at all. Later, the app stores of other operators came, and the situation was like that every parent did not want their children to lose at the starting line. The awareness of mutual competition began to germinate rapidly

before, because of Apple's a p pstore, all later application malls could not remove the name of "imitator". But this is not important. The key is how to succeed. Throughout the domestic communication industry chain in the 3G era, operators still occupy the leading position. They have enough appeal and financial strength to motivate developers, promote the development of application malls, and stimulate user demand. As for how to give full play to these strengths, it will be a gradual process. Total 2 pages: 12 South

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